We are still in the fundamentals – BUT se are no longer learning about how to sell, yay! Now we are going to get to the strategic stuff. This is the stuff that is going to get people talking about you and raving about you to all of their friends and family.
In this module we are going to start talking about positioning. Positioning differs from marketing in that it is less push and more pull. Think about you favorite Catholic Apologists – if you wanted some really heady stuff about the Mass and the history behind the Mass you’d probably want to go and buy a Scott Hahn book, right? What if you wanted to learn more about Catholic philosophy – Peter Kreeft is your guy. For any given topic these and many other apologists have carved out a niche in which they are seen as the go to guy and expert. This is what is called positioning.
In the video below you’ll get a snapshot of the rest of the course, as well as some tips on how to position your Catholic business effectively so you’ll have an army of people selling on your behalf.