The Fundamentals: The Importance of Perfecting Your 30 Second Pitch

One of the most important aspects of selling a service or a product is your 30-second pitch. Your pitch determines whether or not the door will be opened to further discussion with a prospect.

A thirty-second pitch doesn’t just fit into the service industry. Products and blogs use them all of the time to engage, qualify, and explain the benefits you have to prospects.  Heck, it can even be used to evangelize those that are not Catholic.

Can you find the thirty-second pitch at these sites?

In the module below you’ll learn what a thirty-second pitch is not, as well as how to create a pitch that helps you to explain your service or product in a way that effectively persuades your prospect to listen and buy from you.  It is extremely important that you do the homework at the end of the module. You cannot have a good pitch if you do not practice it!


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  • Devin Rose

    Reply Reply May 31, 2011

    Okay, I didn't spend three hours on it, but here's my pitch idea:

    I help Catholics stay Catholic and help Protestants come to full communion with the Catholic Church.

    I equip Catholics to defend their faith against Protestantism and give them the tools they need to present their faith to Protestant friends in a compelling way.

    Through my books, videos, and podcasts, you will learn how to be an effective apologist for the Church. You will be empowered to turn the tables and go from the defensive to the offensive and do so in a charitable way.

    What do you think? Is this the right direction?

    • Dean Soto

      Reply Reply May 31, 2011

      Hey Devin!

      I definitely think it's a good start. Just to give you an idea of how much goes into a 30-second pitch, the best sales people actually suggest that you spend 6 hours on one. I cut that in half for time's sake.

      So yeah, great start. One of the things that you may consider is impact of flow. For example, rather than breaking things up into sections you could do something like:

      "I help Catholic stay Catholic and help Protestants to come into full communion within the Catholic Church through impactful books, videos, and podcasts. These products empower Catholics to defend their faith and give them the tools necessary to confidently present their faith to their Protestant friends in a compelling way.

      If you want to be an effective apologist and defend the Church in a powerful but charitable way, visit my site and get started!"

      You always want to have a strong call to action. For a service-business it would be to ask for an appointment. For a product business it would be a call to action to look or to buy. Does that make sense?

      Great stuff! Way to take this seriously!!

  • Devin Rose

    Reply Reply May 31, 2011

    Dean, you just gave me free consulting advice! I love the rewording.

    • Dean Soto

      Reply Reply May 31, 2011

      You are welcome! You paid for it! It's part of being in the course. Trust me… What you are going to get in this course is worth thousands of dollars. So if you like this… just wait. =)

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