Taking the Secrets and Mystery Out of Search Engine Optimization

Dean Soto  \  August 7th, 2011  \  ,
Taking the Secrets and Mystery Out of Search Engine Optimization

BlackboardSo many people pay big bucks to have a company do Search-Engine Optimization for them because they think it’s some mysterious skill that only a select few know. The funny thing is that most search engines have courses or help files that tell you exactly how to optimize your site in order rank well and how to get links back to your sit e without resorting to blackhat tactics.

This audio will give you a basic overview of SEO and show you why it’s not as hard as some people make t out to be. One of the things that I highly suggest is that you use a self-hosted wWordpress installation and use a plugin such as WordPress SEO or All-in- One SEO in order to make your life a whole lot easier.

Click the link below to listen to the audio!

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WordPress and SEO 101

Dean Soto  \  July 26th, 2011  \  ,
WordPress and SEO 101

If you’ve been reading this blog long, you’d know that I am a big WordPress fanboy.  I truly believe that it is THE BEST platform out there to create sites with, and I also believe that every parish site should be using it to set up their  parish website.

Why?

Well, aside from being free it’s also:

  • Super easy to install
  • There is a slight learning curve, but once learned you will find that it is extremely easy to use.
  • You can basically do anything that you want with it through it’s use of plugins.
  • It’s super easy to be SEO compliant (meaning that search engines will love you).
  • You can bring in other people to wirte blog posts, etc.
  • You can build an amazing community (like ours).
  • It’s easy to change the theme of your site.
  • You can integrate social media easily.
  • The list goes on…

Because of that, I wanted to give the member community a video of an hour-long consulting session that I did with a client that gives a great overview of WordPress.

Watch the video below:

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Introduction to Business Social Networking and Internet Marketing

Dean Soto  \  June 17th, 2011  \  ,

The recording below is of a talk that my business partner and I gave for a local facilities management professional organization.  The talk was more like a discussion panel so there is a lot of questions and answers through the entire talk.  Even though it may be a little scattered, the content is REALLY good.

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The Catholic Philosophy of Work and Business (Free)

Dean Soto  \  May 28th, 2011  \  , ,
The Catholic Philosophy of Work and Business (Free)

In this audio we discover what the Church believes about work and business.  There are a lot of Catholics that are afraid to create something of value that is not explicitly Catholic.  Unfortunately, this fear is comething that stops us as Catholic from bringing tremendous good into the world. What could you do if you owned a business that generated the same amount of revenue as Facebook or Google?

Of course, money and power are nnot what win sould, but the grace of God. However, if we have righteous entrepreneurs in the world we’d have a lot more opportunities to make an impact.

Hear the audio below!

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